Developer Marketing and Evangelism • Developer Experience and Advocacy • Digital Platform Strategy
The point of digitally transforming your business is to leverage your corporate data to improve operational efficiency and effectively deliver value to your customers through digital channels. To better compete in an increasingly complex market, every company must adopt some software engineering practices and leverage developer communities.
Good developers are hard to find, and the best ones demand a platform that allows them to quickly accomplish their work and deliver real-time performance to support their business-critical applications. Providing a great developer experience creates a tangible competitive advantage that will attract developers both to your external programs and to your engineering teams.
For more than a decade, Rob Z. has helped companies of all sizes define their digital platform strategies, generate revenue through their API programs, and create engaging and useful content that keeps developers happy and productive. Let Rob Z. and his team help bring your digital platform strategy and developer program to fruition and guide your team toward lasting success.
No two projects are exactly alike - our goal is to help you meet your goals. Therefore, every new customer engagement starts with a standard assessment process to dive deep into the strategy of your business, understand your current progress, and identify opportunities to expand and grow your platform and developer program. These initial assessments adhere to a similar pattern:
We start by interviewing the people in your organization who have a stake in the success of your digital strategy. We'll of course want to speak with your product team, engineering leadership, and anyone else responsible for delivering digital value. But we'll also want to speak with members of your sales, marketing, and business development teams to understand how your customers and revenue generating activites can be enhanced by a successful digital strategy while evangelizing our efforts to the rest of your team. In some cases, we may also ask to speak to some of your customers who best represent the audiences you want to target.
No one understands your business and your industry as well as you and your customers. The feedback we receive from the interview process informs our research and the recommendations we make. We may ask you to provide some materials, but the conversations we have - as well as our decades of experience - will help inform the direction we take. We also work with others in our network to build a complete picture of your industry, how leaders are succeeding, and the trends driving the market.
Once we've gathered our information, we'll put together a set of recommendations and action items that map out a clear path toward your organizational goals. We'll review this with you directly to get feedback and adjust as needed. If you'd like, we can also present these results to your leadership team or a broader audience within your organization. The resulting document becomes the roadmap for how best to proceed with our recommendations.
The assessment process lays the groundwork for all future engagements, allowing our team to better understand your business goals, your targeted audiences, and the needs of your customers. In most cases, we can begin tackling the items on the action plan immediately under a new contract. If you prefer instead that we guide your team as they enact the plan - or if you'd prefer your team to enact it completely indepdently - we'll gladly oblige.