Developer Marketing and Evangelism • Developer Experience and Advocacy • Digital Platform Strategy

Resources

Articles Across the Web

Looking For a Developer Evangelist? Start With Your Sales Engineering Team

The Skills Crossover is Surprisingly Deep

Revenue is a KPI, Not a Goal

For business success, focus on customer success

There's a Person at the Other End

All Creation is a Conversation

API Readiness Checklist

How do you know an API endpoint is ready to be deployed? This checklist can form the basis of your own set of requirements to assure you maintain the quality of your API program.

Picking Favorites: Why No APIs Make My List

I am frequently asked which API is my favorite, and it stumps me every time. I finally realized why.

Confessions of an API Nerd: The Moment I Understood the Power of APIs

If you think of an API program as only targeting an external developer community, you're missing out on a huge opportunity.

Move fast and fix things: It’s time for an API audit

The rise in security issues caused by poorly secured APIs should concern you. Audit your API to identify potential security issues, improve the developer experience, and continue to drive value for your engineers and your customers.

Get Over Your Low-Code Prejudices to Pay Down Your Technical Debt

Low code development environments have a reputation among developers - often well deserved - of being mere "toy" applications. But low code as a development approach is rapidly maturing and worth a second look, even by the techiest of tech geeks.

Videos and Conference Talks

TechKnowMe Executive Briefing: Digital Platforms

A digital platform is more a way of thinking about your technology than any specific product or methodology. Rob Z. walks you through the details in this briefing.

TechKnowMe Executive Briefing: Digital Transformation

Digital Transformation is more than just adopting technology. Rob Z. explains the details of Digital Transformation - and some of the gotchas - in this briefing.

TechKnowMe Executive Briefing: APIs

APIs make your business processes and data more flexible and powerful. Rob Z. provides a non-technical explanation of this powerful concept with an emphasis on their value to the business.

The Five API Monetization Models

If your APIs don't align with the goals of your business, your developer program won't succeed. And what are the goals of any business? TO MAKE MONEY. In this talk from Nordic APIs, Rob Z. describes the five business models that can drive revenue through your API program with their associated metrics.

Evolving Your API Program From Science Project to Profitable Platform

In this follow up to his Five API Monetization Models talk, Rob Z. explains the value of turning your internal-facing developer tools and services into an external-facing program that can drive additional revenue and help your business better compete in the digital landscape.

There is No Stack - Managing Modern API Architectures

Infra nerds love talking about stacks - web application stacks, devops stacks, data stacks, on and on - to describe the technologies that drive their domains. That made sense when you were building on top of other platforms - but what happens when everyone becomes a platform?

Books and Other Publications

API Success: The Journey to Digital Transformation

Co-written by Rob Z, this book contains many of his thoughts on developer support, strategy, and marketing.

The RESTed NARWHL: A Practical API Design Framework

Looking for RESTful API design help? Start here.